Before You Add to Cart, Read This

Ellie Azerad
Nov 23
7 min read

Hey Frum Minimalist :)

Let’s talk.

It’s Thanksgiving week, which basically means one thing:

14 million SALE EMAILS INVADING YOUR INBOX LIKE MAKKAS TZFARDEA.

Everywhere you turn:

50% OFF!EARLY ACCESS!BUY ONE GET ONE FREE + A BONUS GIFT YOU NEVER WANTED!

You can practically hear them whispering:

“Come on… treat yourself… it’s basically free…”

But here’s the truth:

If it wasn’t on your list of things you needed, BEFORE the sale, it’s not a deal.

A Quick Brain Science Break

Research shows this:

Your brain gets a dopamine hit JUST from adding something to your cart.

Not buying it.

Not wearing it.

Not using it.

JUST ADDING IT.

Feels good for a minute…

And then it arrives.

And suddenly it’s:

• another thing to return

• another thing to organize

• another thing to feel guilty about•

another thing to declutter next year

We are DONE with that life.

Want to Know What Actually Feels Amazing?

Not 70% off.

THIS:

Waking up and NOT being surrounded by regret purchases.

Having room in your drawers.

Opening your pantry and actually SEEING what’s inside.

Putting away laundry in under 2 minutes.

Knowing your home can reset in 20 minutes — even on the worst day.

That’s abundance.

That's REAL shefa

.That’s menuchas hanefesh.

And you don’t need a promo code for it.

Before You Buy ANYTHING This Week, Ask:

Would I buy this full price?
If no — page closed.
Where will it live?
If it doesn’t have a home, it’s not coming into mine.
Is this replacing something — or adding to something?
If it’s just adding clutter? No thanks.
Am I buying this to fix a feeling?
Because feelings can’t be ordered to my home.
Did I want this BEFORE I saw it on sale?
If not, don’t get it.

I’m not anti-buying. I’m anti MINDLESS buying.

Make a FIXED LIST.

Not a mental idea.

A WRITTEN LIST of what you ACTUALLY need:

• For your kids

• For your wardrobe

• For your kitchen

• For your home

If You Feel Like Saying:

“I don’t need to buy more things.

I need to deal with what I already own.”

If you feel like saying, “I’m done being a slave to my stuff.”

Than you should join the Home Reset Boot Camp.

Because it’s not just a course you watch.

It’s a course that changes how you LIVE.

And yes, it’s on sale right now.

But, don’t buy it to “grab the deal.”

Buy it because you want a calmer life.

Buy it because you want a peaceful home.

Buy it because you’re done drowning in things you don’t even like.

This Week’s Testimonials

“I finished your course and I need to tell you, it didn’t just declutter my home. It changed how I THINK. My whole life feels calmer.”

“Ellie… I walked into my kitchen today and felt PEACE. I don’t think I’ve ever felt that before. It’s unreal.”

“I used to impulse-buy all the time. The Boot Camp taught me how to stop. I’ve saved MORE money by not shopping in the passed 2 weeks, than I paid for the course.”

“Ellie, for the first time in years… I actually LIKE being home.”

Read that again.

That’s what this work does.

Q & A ANNOUNCEMENT

I’m hosting a LIVE Q&A all about the Boot Camp, and you’re invited.

This is NOT a class, not a training.

It’s your chance to ask me ANY question about:• how it works• how fast results happen• who it’s for• who it’s NOT for• anything at all

And I’ll answer you live IYH.

To submit questions and get notified of the time:

Reply to this email or email courses@frumminimalism.com

This year, don’t get dragged into doorbusters.

Choose peace.

Choose shefa.

Choose a home that feels like a bracha, not a burden.

With love, and zero extras in the cart ;)

You Sent Questions.

I’m Sending Answers :)

I’m including a bunch of FAQs I got this week, right here in the email because I know some of you can't open links.

I know, I know… this is peak maximalism for the Frum Minimalist

But whatever:) skip it if it’s not for you.

JUST SO YOU KNOW: Statistically, for every 1 person who asks a question, about 100 people had the same question and didn’t ask:)

1. “IS THIS FOR ME?” QUESTIONS

Is this for me if clutter doesn’t bother me… but it bothers my husband or kids?

Yes. 100%.

You might be totally fine with clutter. Amazing.But if the people you love are overwhelmed, stressed, or frustrated — then it becomes something we need to fix.

A student wrote: “My husband always said the home felt cluttered. But I didn’t understand. Then I took your course, and in the second week, all I did was remove curtains, photos, and unnecessary furniture… and you could feel the difference. My husband kept saying he didn’t know what it was but the house felt calm — and we have so many kids!”

Is this too basic if I’m already organized?

Not at all.

So many of my students came in already “organized.” But once they minimized, they realized how much extra stuff they were managing every single day.

Even organized women walk away calmer, lighter, and shocked by how easy life becomes.

What if my house is very messy or embarrassing?

You’re in the exact right place.

Messy homes actually get the most dramatic transformations.

What if I’m not naturally organized or into cleaning?

Perfect.

You don’t need to be organized.

You need an easy method that actually works — that’s all.

This Boot Camp gives you that.

What if my husband isn’t on board?

Totally fine.

You’re NOT decluttering his things.

You’re working on:

• your stuff• shared spaces you manage

And once he sees the calm? Husbands ALWAYS get on board.

Often they even ask for help with their areas.

Student note: “Ellie was right!!! My husband was super anti and thought I was crazy. Today he handed me four garbage bags and told me to drop them at the gemach!!”

But remember the #1 rule of Frum Minimalism:

We NEVER declutter his things. Ever.

Can I still do this if I work full-time / have a baby / pregnant?

Of course!!!

Most women in the Boot Camp are juggling full-time jobs, babies, pregnancy, carpools, nighttime wake-ups… real frum life.

The method was designed for that.

What if I’ve tried other organizing systems and failed?

Me too.

Those systems don’t work in real frum homes.

That’s why they failed you.

This Boot Camp is:• simple• practical• step-by-step• designed for our lifestyle

2. PRACTICAL QUESTIONS

Do I need to buy anything before starting?

NOPE.

PLEASE do NOT buy bins, baskets.... NOTHING.

First we simplify.Then we organize.THEN, if you actually need something, you shop.

Most women end up using what they already have.

Do I need to throw out all my stuff?

No!

This is not extreme minimalism.

Does this work for very large homes / multiple floors?

Absolutely.

It’s worked in giant homes, 4–5 floors, American houses, big families…The system works everywhere.

Clutter is clutter.

Once you simplify, even massive homes become easy to maintain.

A student shared:

“We’re a huge family and people kept saying our home felt calm. I know it’s the minimalism. I never felt proud running my home until now.”

Is this good for small apartments / rentals / temporary homes?

Yes.

Some of the BIGGEST transformations come from tiny or temporary spaces.

Student story:“I moved to a different state, 8 hours away!! and ALL our stuff besides seforim fit in our minivan. I flew with the 3 kids, my husband drove the van. Minimalism made our move unbelievably easy!”

BUT I HAVE NO TIME!!

If you feel like you have no time, get excited, because once you get rid of your stuff, you CREATE time.

Clutter is stealing hours from you every single day.

Once it’s gone, you finally breathe again.

What do I need to do each week?

Very simple:

• Watch the short lessons• Do the homework• Send progress pics if you want (optional)

That’s it.

3. LOGISTICS & PROGRAM STRUCTURE

How do I access the Boot Camp?

Once you sign up, you get instant access inside the portal.

You can:• watch the videos• or call in and listen by phone

Do I have to send before/after pictures?

No, not required.

But it helps me support you.

You can share:

• in the WhatsApp group• privately• email• or keep them to yourself

All I care about is you succeeding.

Can I do this if I’m not on WhatsApp?

Absolutely.

The WhatsApp group is helpful, but optional.

Can I share the program with family?

No.

It’s copyrighted and halachically one purchase per person.

Family members each needs her own enrollment.

Is this self-paced or 5 weeks?

Both.

This is very important, so I’m spelling it out clearly:

The Boot Camp itself is a powerful 5-week structure.

That’s the momentum.

That’s the energy.

That’s how clutter leaves FAST.

BUT…

Life happens.

If something comes up, you can take longer.

You’re not locked into exactly 5 weeks, but the program is DESIGNED to be done that way.

How long do I have access?

ONE FULL YEAR.

But please hear me:GET RID OF YOUR CLUTTER FAST.Dozens and dozens of women finished in 5 weeks.You can too.

The year is for:• emergencies• review• rewatching• refreshing yourself

Not for dragging it out.

4. MONEY QUESTIONS

Is the sale price still available?

Yes, for now.

It’s $297 instead of $697.This WILL increase.

Is there a payment plan?

Not officially, because the sale price is already so low.

BUT,If you truly need a payment plan, message me privately.I can’t promise anything, but I try to help women who genuinely need it.

I can’t afford this right now!

You can’t afford NOT to.

This isn’t another course.This is the FOUNDATION of your entire life.

Clutter steals:• your time• your energy• your peace• your money• your productivity• your marriage connection• your parenting presence

When your home resets, EVERYTHING gets easier.

Women tell me constantly:“I saved so much money once I stopped overbuying and rebuying. The course paid for itself in the first week.”

This is an investment, not an expense.

What is the success rate?

Among women who:

• watch the lessons• do the homework• participate in the group

The success rate is 100%.

Every single woman who shows up gets lasting transformation.

Still have a question?

Email me anytime.courses@frumminimalism.com

I’m hosting a LIVE Q&A all about the Boot Camp.