The Shopping Habit Every Woman Needs This Week

Hey friend AKA Frum Minimalist :)

If you’re anything like most women, you see all these sales and your brain goes:

“Ohhh I want this… and this… and maybe that… and ooh look at this!”

Thanksgiving week is here, and so are the endless sales, deals, and “must-have” items.

So, I want to share with you one really awesome idea, something I do, something my students do, and an idea straight out of my newest upcoming book IYH.

And you MUST let me know if this helped you:)

It’s called the PAUSE POTENTIAL PURCHASE  folder/ PPP.

What You Do

Anytime you see something you want, a sweater, a gadget, a cute pair of shoes, anything, you right away.

You take a screenshot or a picture and drop it into a folder on your phone labeled PPP.

And then… you pause.

Why the Pause and PPP Folder Work So Well

Pausing is amazing because of how your brain works.

Your brain releases dopamine, the “feel-good” chemical, when you expect something good, not when you actually get it.

READ THAT AGAIN!

That means the anticipation of buying feels super exciting.

Not the actual buying.

Not the actual owning.

THE ANTICIPATION.

So when you save something into the Pause. Potential Purchases folder, your brain feels like, “Oh! Goody! I got it!”

You got that little dopamine hit, even though you didn’t spend money or bring anything new into your home.

And the second you pause, the emotional part of your brain chills out.

Now, your logical brain can gets a chance to decide if you even actually and really want and need the thing.

STORY TIME

One of my students tried the PPP folder for one month.

She saved almost 40 items.

When she checked the folder 2 weeks later, she only still wanted four.

Everything else completely lost its appeal!

She didn’t even remember half of it, because it was never a real need to begin with.

You’re Building Your Bitachon Muscles

And, by using the PPP folder, you are practicing your Bitachon!

Every time you pause instead of buying, you’re also reminding yourself:

Nothing meant for me is going to disappear.

If I truly need this,Hashem will bring it to me in the right way, at the right time.

There is no “Limited stock!” in Shamayim.

The pause takes away that pressured, rushed “lachatz” feeling that all these sales try to create.

How to Check Back Later

Give the Potential Purchase a few days to sit and PAUSE in the folder.

Then ask yourself:

• Do I still want this?

• Does it have a place in my home?

• Was this on my list before the sale?

• Does it solve a real problem, or was I just tired, stressed, or overwhelmed when I saved it?

  
  

Try It This Week

Thanksgiving week is the best time to try the Pause. Potential Purchases habit.

You want something?

• Snap a picture, or screenshot.

• Put it in the PPP folder.

• Pause a few days.

Most things won’t make it past the pause, and that’s exactly the point.

If You Want to Take This Further

Try the Pause. Potential Purchases folder this week.

You’ll see how fast it changes the way you shop!

And, don’t forget to message me after and tell me how much you saved :)

And if you’re reading this and thinking:

“I don’t just want to pause buying…I want to pause the chaos in my house,”

then the Home Reset Boot Camp is your next step.

This Thanksgiving week, let everyone else chase the sales.

You can start chasing calm.

And just for laughs… :)

I was chatting with one of my awesome students this week and she told me a “not-so-funny but actually kind of funny” story.

Her son got hurt (Baruch Hashem he’s totally fine), and Hatzalah had to come.

And she said the very first thought that flashed through her mind as they walked into the bathroom was “At least my bathrooms are clean AND tidy… because I did Week 1 of your course.”

We can all relate to that feeling!

Waiting to hear about your PPP savings! 

Warmly, Ellie

You Sent Questions. 

I’m Sending Answers :)

I’m including a bunch of FAQs I got this week,  right here in the email because I know some of you can't open links.

I know, I know… this is peak maximalism for the Frum Minimalist  

But whatever:) skip it if it’s not for you.

JUST SO YOU KNOW: Statistically, for every 1 person who asks a question, about 100 people had the same question and didn’t ask:) 

1. MONEY QUESTIONS

I can’t afford this right now!

You can’t afford NOT to.

This isn’t another course.This is the FOUNDATION of your entire life.

Clutter steals:• your time• your energy• your peace• your money• your productivity• your marriage connection• your parenting presence

When your home resets, EVERYTHING gets easier.

Women tell me constantly:“I saved so much money once I stopped overbuying and rebuying. The course paid for itself in the first week.”

This is an investment, not an expense.

Is the sale price still available?

Yes, for now.

It’s $297 instead of $697.This WILL increase.

Is there a payment plan?

Not officially, because the sale price is already so low.

BUT,If you truly need a payment plan, message me privately.I can’t promise anything, but I try to help women who genuinely need it.

What is the success rate?

Among women who:

• watch the lessons• do the homework• participate in the group

The success rate is 100%.

Every single woman who shows up gets lasting transformation.

2. PRACTICAL QUESTIONS

Do I need to buy anything before starting?

NOPE.

PLEASE do NOT buy bins, baskets.... NOTHING.

First we simplify.Then we organize.THEN, if you actually need something, you shop.

Most women end up using what they already have.

Do I need to throw out all my stuff?

No!

This is not extreme minimalism.

Does this work for very large homes / multiple floors?

Absolutely.

It’s worked in giant homes, 4–5 floors, American houses, big families…The system works everywhere.

Clutter is clutter.Once you simplify, even massive homes become easy to maintain.

A student shared:“We’re a huge family and people kept saying our home felt calm. I know it’s the minimalism. I never felt proud running my home until now.”

Is this good for small apartments / rentals / temporary homes?

Yes.

Some of the BIGGEST transformations come from tiny or temporary spaces.

Student story:“I moved to a different state, 8 hours away!!  and ALL our stuff besides seforim fit in our minivan. I flew with the 3 kids, my husband drove the van. Minimalism made our move unbelievably easy!”

BUT I HAVE NO TIME!!

If you feel like you have no time, get excited, because once you get rid of your stuff, you CREATE time.

Clutter is stealing hours from you every single day.Once it’s gone, you finally breathe again.

What do I need to do each week?

Very simple:

• Watch the short lessons• Do the homework• Send progress pics if you want (optional)

That’s it.

3. LOGISTICS & PROGRAM STRUCTURE

How do I access the Boot Camp?

Once you sign up, you get instant access inside the portal.

You can:• watch the videos• or call in and listen by phone

Do I have to send before/after pictures?

No, not required.

But it helps me support you.You can share:

• in the WhatsApp group• privately• email• or keep them to yourself

All I care about is you succeeding.

Can I do this if I’m not on WhatsApp?

Absolutely.

The WhatsApp group is helpful, but optional.

Can I share the program with family?

No.

It’s copyrighted and halachically one purchase per person.Family members each needs her own enrollment.

Is this self-paced or 5 weeks?

Both.

This is very important, so I’m spelling it out clearly:

The Boot Camp itself is a powerful 5-week structure.That’s the momentum.That’s the energy.That’s how clutter leaves FAST.

BUT…

Life happens.If something comes up, you can take longer.You’re not locked into exactly 5 weeks, but the program is DESIGNED to be done that way.

How long do I have access?

ONE FULL YEAR.

But please hear me:GET RID OF YOUR CLUTTER FAST.Dozens and dozens of women finished in 5 weeks.You can too.

The year is for:• emergencies• review• rewatching• refreshing yourself

Not for dragging it out.

4. “IS THIS FOR ME?” QUESTIONS

Is this for me if clutter doesn’t bother me… but it bothers my husband or kids?

Yes. 100%.

You might be totally fine with clutter. Amazing.But if the people you love are overwhelmed, stressed, or frustrated — then it becomes something we need to fix.

A student wrote:“My husband always said the home felt cluttered. But I didn’t understand. Then I took your course, and in the second week, all I did was remove curtains, photos, and unnecessary furniture… and you could feel the difference. My husband kept saying he didn’t know what it was but the house felt calm — and we have so many kids!”

Is this too basic if I’m already organized?

Not at all.

So many of my students came in already “organized.”But once they minimized, they realized how much extra stuff they were managing every single day.

Even organized women walk away calmer, lighter, and shocked by how easy life becomes.

What if my house is very messy or embarrassing?

You’re in the exact right place.

Messy homes actually get the most dramatic transformations.

What if I’m not naturally organized or into cleaning?

Perfect.

You don’t need to be organized.You need an easy method that actually works — that’s all.

This Boot Camp gives you that.

What if my husband isn’t on board?

Totally fine.

You’re NOT decluttering his things.You’re working on:

• your stuff• shared spaces you manage

And once he sees the calm? Husbands ALWAYS get on board.Often they even ask for help with their areas.

Student note:“Ellie was right!!! My husband was super anti and thought I was crazy. Today he handed me four garbage bags and told me to drop them at the gemach!!”

But remember the #1 rule of Frum Minimalism:We NEVER declutter his things. Ever.

Can I still do this if I work full-time / have a baby / pregnant?

Of course!!!

Most women in the Boot Camp are juggling full-time jobs, babies, pregnancy, carpools, nighttime wake-ups… real frum life.

The method was designed for that.

What if I’ve tried other organizing systems and failed?

Me too.

Those systems don’t work in real frum homes.That’s why they failed you.

This Boot Camp is:• simple• practical• step-by-step• designed for our lifestyle

Still have a question?

Email me anytime.courses@frumminimalism.com

I’m hosting a LIVE Q&A all about the Boot Camp.

This is NOT a class, not a training.

To submit questions and/or get notified of the time:

Email courses@frumminimalism.com