The Mindset Shift That Changed Everythingš
- Ellie Azerad
- Jan 23
- 5 min read
Updated: Jan 27

Hi there! š
First off, a HUGE welcome to all my new subscribers! Iām so excited youāre here! š
If you caught my class during the Shana Rishona Summit, Iād love to hear from you:
⢠What did you enjoy the most? š¬
⢠What line resonated with you? š§
⢠And what do you want to hear more about? š”
I read every reply, so donāt be shyāIād love your feedback! š

Hereās What to Expect Over Here:
Every once in a while, Iāll send you emails packed with valueāthink helpful tips, answers to common questions, and even some deep dives into topics you care about! š±
Got a burning question? Hit reply, and Iāll either respond directly to you or address it more in-depth (without sharing your info, of course!). šāāļø
I update it regularly with:
⢠Recipes for chaggim š½ļø
⢠Organization tips š¦
⢠Book reviews š
⢠And so much more! āØ
Itās basically your one-stop shop for all things minimalism and frum lifeāso go check it out! š
The Mindset Shift That Changed Everythingš
For years, I used to approach decluttering with the same question: āWhat can I get rid of?ā š¤ Iād walk into a space, pick a couple of items to toss, and feel like Iād done my part. But guess what? The clutter always came back! š©
Then everything changed when I developed my system. Instead of asking, āWhat can I get rid of?ā I started asking, āWhat do I actually want to invite back into my home?ā š
Hereās how it works: I donāt just sort through and purge items. I remove everything from a space. Completely. Then, I slowly and intentionally invite back only a select number of items. By invite only. š
Think about it: Would you let someone squat in your home, living there rent-free? Of course not! š But thatās exactly what happens when we let clutter take up space in our homes. Every single item we store takes up real estateāphysically, mentally, and emotionally. If it doesnāt serve us, itās just squatting there! š
What Are You Willing to Invite?Ā š”
When I made this shiftāfocusing on what I was willing to invite into my life instead of what I was willing to get rid ofāeverything simplified. I stopped holding on to ājust in caseā items. I let go of the guilt around things I spent money on but didnāt use. šø
Instead, I created a home filled only with items that truly add value to my life and my familyās life. š·
This isnāt about minimalism for the sake of minimalism. Itās about being intentional with what we allow into our homes so that we have more room for the people and experiences that matter most. š
When you are choosing what to invite back, ask yourself:
⢠Does this item truly add value to my life? š§
⢠Does it help me create the kind of home I want? š”Ā
⢠Would I buy it again today if I didnāt already own it? š”
The Key Step Most People SkipĀ šØ
Once youāve chosen the items that truly serve your home, the next step is to give them a clear, intentional place.Ā
This step is absolutely essential for creating lasting results:Ā
⢠Define a Home for Everything:Ā Every item should have a āhomeāāwhether itās a shelf, drawer, or bināso itās easy to find and put back.
⢠Be Realistic About Space:Ā Only keep what comfortably fits in the space you have. I love teaching this with a funny analogy: if your space is overflowing, you need to āburpā itālike you would a baby! (Yes, itās silly, but it works!) Imagine patting the back of the space and letting some of the contents out so it can ābreathe.ā
⢠Label Everything:Ā This step is super important, even if itās just you and your husband in the home right now. Labels arenāt just practicalāthey also send signals to your brain, helping to create order and reduce decision fatigue. (Thereās actually science behind this!) Of course, if you have kids or cleaning help, labels are a lifesaver for keeping everyone on the same page.
⢠Focus on Accessibility: Keep items you use regularly in easy-to-reach spots. Less-used items can be stored elsewhere, but they should never crowd your everyday space.
For example, your Shabbos dishes deserve a designated cabinet, but they donāt need to compete with your everyday plates - every day plates belong in prime Real Estate, while your Shabbos dishes can go somewhere higher up.
Letās Talk About My Signature Course The Minimalist Makeover Ā š„³
I am so passionate about helping you declutter your home, your life, and your mind. š
Right now, before Pesach is the PERFECT time to sign up!
Hereās Whatās Included (and the REAL Value):
⢠The Full Frum Minimalism Course: $297Ā šø
⢠The Frum Minimalism Book: Normally $27 (plus shipping)
⢠āHow to Pesach Clean in a Dayā Workshop: Normally $57
⢠2-Part Workshop on Raising Minimalist Kids: Normally $47
⢠Phone Usage Class: Normally $27
⢠Time Management Class: Normally $27
⢠Meal Planning Class: Normally $27
⢠PDFs, Charts, and Checklists: $97Ā š
⢠6-Month Membership to Our Exclusive Chat: $60Ā š±
⢠Access to the Course Participant Chat: PricelessĀ š¬
The Total Value? Over $700! š„
When youĀ invest in this course, youāre not just decluttering your space. Youāre investing in more Shalom Bayis, less stress, and more time for the things that truly matter. š
Here are some testimonials from other students just like you! š¬
āI am DONE being a slave to my stuff!āĀ šYou kept saying, "Your home is there to serve YOU. You should not be serving IT." That line really resonated with me. I am now the boss of my home, and I get to dictate what stays! I AM FREEEEE!!! š
āElisheva, how can I thank you?āĀ šYou saved my life by teaching me how to get organized and most importantly, how to get rid of belongings⦠This is about quality of life for the mother and the entire family. Itās all about happiness, calm, and enjoying the present! š
Click here to grab the course >>>https://www.frumminimalism.com/theminimalistmakeover
Letās make your home a place you LOVE to be in! ā¤ļø
Did You Get Your FREE E-Book?Ā š
If you signed up for theĀ VIP Pass during the summit,Ā you were supposed to receive my exclusive $9Ā e-book ,Ā āWhat to Do If Your Husband Doesnāt Want to Declutter.āĀ Ā for free!
BUT⦠there was a glitch, and Iām worried some of you might not have gotten it! š³
If thatās you, donāt worryāIāve got you covered. Just hit reply to this email, and Iāll send it over to you personally! š
Warmly,Ellie š
P.S. Donāt forget to forward this email and share it with your friendsāyou donāt want them to miss out on this amazing opportunity! š
P.P.S.Ā Grab my book Ā Frum Minimalism.Ā Ā Trust me, youāll love it! š
You can purchase it Ā from AmazonĀ andĀ various locations in Israel.Ā
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